{"id":7318,"date":"2024-04-11T12:33:21","date_gmt":"2024-05-20T08:47:46","guid":{"rendered":"https:\/\/www.bloomreach.com\/case_study\/boohooman-sees-up-to-25x-roi-from-cdp-powered-sms-campaigns-with-bloomreach"},"modified":"2026-02-25T15:01:35","modified_gmt":"2026-02-25T15:01:35","slug":"boohooman","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/boohooman","title":{"rendered":"boohooMAN Sees Up to 25x ROI From CDP-Powered SMS Campaigns With Bloomreach"},"content":{"rendered":"\n<p><a href=\"https:\/\/protect-eu.mimecast.com\/s\/wAKOCk5z2I4yylAHJ1KFI?domain=boohooman.com\" target=\"_blank\" rel=\"noopener\">boohooMAN.com<\/a> is the leading, pure play online fashion destination. Since launching in 2016, <a href=\"https:\/\/protect-eu.mimecast.com\/s\/wAKOCk5z2I4yylAHJ1KFI?domain=boohooman.com\" target=\"_blank\" rel=\"noopener\">boohooMAN<\/a> has executed a number of successful, cutting edge campaigns and design partnerships with some of the most recognizable talent globally, all while continuing to push boundaries and capitalize on opportunities in the influencer sphere to bridge the gap between product and its core customer.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00a0<a href=\"https:\/\/www.boohooplc.com\/\" target=\"_blank\" rel=\"noopener\">The Boohoo Group PLC<\/a> is a leading ecommerce group with a portfolio of 13 market-leading brands \u2014 including boohoo, PrettyLittleThing, Debenhams, and boohooMAN that bring fashion, shoes, accessories, beauty, and homeware to millions of customers across the globe. All 13 brands of the group use <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\">Bloomreach&#8217;s marketing automation solution<\/a> to build personalized customer journeys across all channels that enhance the customer experience and drive real results.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":1,"featured_media":7319,"template":"","industry":[84],"channel":[269],"class_list":["post-7318","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-sms-mms"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/7318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":3,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/7318\/revisions"}],"predecessor-version":[{"id":80530,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/7318\/revisions\/80530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/7319"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=7318"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=7318"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=7318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}