{"id":6905,"date":"2024-04-07T20:40:11","date_gmt":"2023-12-18T14:21:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/case_study\/prettylittlething-personalizes-reengagement-journeys-with-bloomreach"},"modified":"2026-02-26T16:28:24","modified_gmt":"2026-02-26T16:28:24","slug":"prettylittlething","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/prettylittlething","title":{"rendered":"PrettyLittleThing Boosts Revenue per Mobile Push by 133% With Personalized Reengagement Campaign"},"content":{"rendered":"<p><a href=\"https:\/\/www.prettylittlething.us\/\" target=\"_blank\" rel=\"noopener\">PrettyLittleThing<\/a><span style=\"font-weight: 400;\">\u00a0is a fast-growing UK-based fashion retailer known for its trend-led styles and rapid scale. Founded in 2012, it has become one of the most recognized online fashion destinations for Gen Z shoppers, with a global customer base and celebrity-driven campaigns.<\/span><\/p>\n\n\n<p><\/p>\n","protected":false},"author":1,"featured_media":6906,"template":"","industry":[84,82],"channel":[271,268,270,269],"class_list":["post-6905","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-app-inbox","channel-email","channel-in-app","channel-sms-mms"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/6905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/6905\/revisions"}],"predecessor-version":[{"id":63218,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/6905\/revisions\/63218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/6906"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=6905"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=6905"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=6905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}