{"id":68438,"date":"2025-08-28T18:58:48","date_gmt":"2025-08-28T18:58:48","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=case_study&#038;p=68438"},"modified":"2025-08-28T18:58:49","modified_gmt":"2025-08-28T18:58:49","slug":"bluebell-group","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/bluebell-group","title":{"rendered":"Bluebell Group Delivers Next-Level Personalization With Bloomreach + Shopify"},"content":{"rendered":"\n<p><a href=\"https:\/\/bluebellgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bluebell Group<\/a> is Asia\u2019s leading distributor, curator, and operator for a wide range of brands, including L\u2019Atelier des Parfums Japan, Sabon, Venchi, and LeSportsac. Founded in 1954, the company is known as \u201cthe brand behind the brands,\u201d and now boasts over 160 brand partners across over 10 markets in Asia.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":16,"featured_media":68447,"template":"","industry":[82],"channel":[332,268,269,275],"class_list":["post-68438","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-analytics","channel-email","channel-sms-mms","channel-weblayers"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/68438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/16"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/68438\/revisions"}],"predecessor-version":[{"id":68443,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/68438\/revisions\/68443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/68447"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=68438"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=68438"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=68438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}