{"id":6746,"date":"2024-05-10T19:16:28","date_gmt":"2024-05-10T15:43:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/case_study\/on-the-beach-boosts-conversions-with-customized-price-drop-campaigns-using-bloomreach-engagement"},"modified":"2026-03-23T21:27:30","modified_gmt":"2026-03-23T21:27:30","slug":"on-the-beach","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/on-the-beach","title":{"rendered":"On the Beach Boosts Click-Through Rate by 95% With Price Drop Email Campaigns"},"content":{"rendered":"<p dir=\"ltr\"><strong>Industry<\/strong>: <a href=\"https:\/\/www.bloomreach.com\/en\/industries\/travel-hospitality\">Travel &amp; Hospitality<\/a><\/p>\n<p><span style=\"font-weight: 400;\">UK\u2019<\/span><span style=\"font-weight: 400;\">s <\/span><span style=\"font-weight: 400;\">leading online holiday package company <\/span><a href=\"https:\/\/www.onthebeach.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>On the Beach<\/u><\/a> <span style=\"font-weight: 400;\">specializes in flight- and hotel-inclusive packages. The brand provides a search interface that acts as an online travel agent for its users.<\/span><\/p>\n\n\n<p><\/p>\n","protected":false},"author":1,"featured_media":62153,"template":"","industry":[89],"channel":[268],"class_list":["post-6746","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-email"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/6746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":4,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/6746\/revisions"}],"predecessor-version":[{"id":85117,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/6746\/revisions\/85117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/62153"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=6746"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=6746"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=6746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}