{"id":66047,"date":"2025-08-05T19:49:01","date_gmt":"2025-08-05T19:49:01","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=case_study&#038;p=66047"},"modified":"2026-02-25T17:05:22","modified_gmt":"2026-02-25T17:05:22","slug":"fairphone-sustainable-marketing","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/fairphone-sustainable-marketing","title":{"rendered":"Fairphone Powers Its Sustainable Marketing Strategy With Bloomreach"},"content":{"rendered":"\n<p><strong>Industry: <\/strong><a href=\"https:\/\/www.bloomreach.com\/en\/industries\/fintech-and-telco\">Telco<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.fairphone.com\/nl\" target=\"_blank\" rel=\"noopener\">Fairphone<\/a> is a pioneering Dutch electronics manufacturer based in Amsterdam that&#8217;s revolutionizing the smartphone industry through sustainable and ethical practices. Founded with a mission to make electronics more durable, sustainable, and long-lasting, Fairphone has built its reputation by creating phones and other electronics while maintaining complete transparency in its supply chain and fostering new relationships between people and their technology.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":13,"featured_media":66051,"template":"","industry":[96],"channel":[268],"class_list":["post-66047","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-email"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/66047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":6,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/66047\/revisions"}],"predecessor-version":[{"id":80589,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/66047\/revisions\/80589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/66051"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=66047"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=66047"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=66047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}