{"id":60684,"date":"2025-04-25T17:46:31","date_gmt":"2025-04-25T17:46:31","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=case_study&#038;p=60684"},"modified":"2026-02-25T14:47:21","modified_gmt":"2026-02-25T14:47:21","slug":"the-aa-doubles-revenue-with-bloomreach","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/the-aa-doubles-revenue-with-bloomreach","title":{"rendered":"The AA Replaces Legacy Tech and Doubles Revenue With Bloomreach"},"content":{"rendered":"\n<p>Since 1905, <a href=\"https:\/\/www.theaa.com\/\" target=\"_blank\" rel=\"noopener\">The AA<\/a> has been on the side of UK drivers and today it remains the UK\u2019s largest motoring organization with over 14 million members. As well as being the market leader in roadside assistance, The AA also offers a wide range of driving products and services across drivers\u2019 lives from driving lessons to insurance to accident management to car servicing and mobile mechanics to buying and selling cars online. It\u2019s OK, when you\u2019re with The AA.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":13,"featured_media":65872,"template":"","industry":[95,94,90,88],"channel":[],"class_list":["post-60684","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/60684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":3,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/60684\/revisions"}],"predecessor-version":[{"id":80510,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/60684\/revisions\/80510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/65872"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=60684"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=60684"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=60684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}