{"id":60406,"date":"2025-04-25T15:22:46","date_gmt":"2025-04-25T15:22:46","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=case_study&#038;p=60406"},"modified":"2026-02-26T16:53:59","modified_gmt":"2026-02-26T16:53:59","slug":"havaianas-scales-email-program","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/havaianas-scales-email-program","title":{"rendered":"Havaianas Scales Email Program with Bloomreach &amp; Scalero"},"content":{"rendered":"\n<p><strong>Key integration:<\/strong> <a href=\"https:\/\/www.bloomreach.com\/en\/shopify\">Shopify<\/a><\/p>\n\n\n\n<p><strong>Partner:<\/strong> <a href=\"https:\/\/www.bloomreach.com\/en\/partners\/bloomreach-partner-agencies\/scalero\">Scalero<\/a><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><a href=\"https:\/\/www.havaianas.com\/\" target=\"_blank\" rel=\"noopener\">Havaianas<\/a> is a globally recognized footwear company, best known for its iconic flip-flop sandals. The  Brazilian brand has become a symbol of Brazilian culture, being associated with the country\u2019s vibrant and carefree lifestyle.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":13,"featured_media":65875,"template":"","industry":[],"channel":[],"class_list":["post-60406","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/60406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":5,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/60406\/revisions"}],"predecessor-version":[{"id":80372,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/60406\/revisions\/80372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/65875"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=60406"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=60406"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=60406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}