{"id":55904,"date":"2025-01-29T18:02:12","date_gmt":"2025-01-29T18:02:12","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=case_study&#038;p=55904"},"modified":"2026-04-27T14:08:00","modified_gmt":"2026-04-27T14:08:00","slug":"tfg-boosts-online-conversion-rate-with-bloomreach","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/tfg-boosts-online-conversion-rate-with-bloomreach","title":{"rendered":"TFG Boosts Online Conversion Rate by 35.2% With Bloomreach"},"content":{"rendered":"\n<p><a href=\"https:\/\/tfglimited.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">TFG<\/a> (The Foschini Group) is the largest fashion, lifestyle, and specialty retail group in South Africa, with a growing presence in the UK and Australia. The group has a portfolio of 37 brands across over 4,800 outlets on 5 continents. With brands like Foschini, Markham, Sportscene, @home, and Jet, TFG\u2019s vision is to create the most remarkable omnichannel experiences for their customers. To support this vision, TFG has launched Bash, a lifestyle ecommerce offering, where the Group\u2019s sought-after retail brands and loyal customers come together seamlessly in one virtual platform.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":16,"featured_media":65888,"template":"","industry":[84,82],"channel":[],"class_list":["post-55904","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/55904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/16"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/55904\/revisions"}],"predecessor-version":[{"id":80248,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/55904\/revisions\/80248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/65888"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=55904"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=55904"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=55904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}