{"id":53445,"date":"2024-11-01T17:55:59","date_gmt":"2024-11-01T17:55:59","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=case_study&#038;p=53445"},"modified":"2026-02-25T21:21:19","modified_gmt":"2026-02-25T21:21:19","slug":"nasty-gal-innovates-on-site-engagement-with-bloomreach","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/nasty-gal-innovates-on-site-engagement-with-bloomreach","title":{"rendered":"Nasty Gal Innovates On-Site Engagement With Bloomreach"},"content":{"rendered":"\n<p>Founded in San Francisco in 2006, <a href=\"https:\/\/www.nastygal.com\/\" target=\"_blank\" rel=\"noopener\">Nasty Gal<\/a> offers limited edition vintage and vintage-inspired clothing to a global audience of fashion-forward, free-thinking young women.<\/p>\n\n\n\n<p>The brand was acquired by the boohoo group in 2017, joining a portfolio of leading fashion brands including boohoo, <a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/boohooman\">boohooMan<\/a>, and <a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/prettylittlething\">PrettyLittleThing<\/a>. Boohoo Group use Bloomreach&#8217;s agentic personalization platform, <a href=\"https:\/\/www.bloomreach.com\/en\/products\/loomi-ai\">Loomi AI<\/a>, to build personalized customer journeys across marketing channels and enhance the customer experience for their shoppers.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":14,"featured_media":65901,"template":"","industry":[84,82],"channel":[275],"class_list":["post-53445","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-weblayers"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/53445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/14"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/53445\/revisions"}],"predecessor-version":[{"id":80644,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/53445\/revisions\/80644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/65901"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=53445"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=53445"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=53445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}