{"id":53016,"date":"2024-10-28T16:54:20","date_gmt":"2024-10-28T16:54:20","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=case_study&#038;p=53016"},"modified":"2026-03-09T15:36:30","modified_gmt":"2026-03-09T15:36:30","slug":"hmv-uses-autosegments-to-discover-valuable-new-google-ads-segment","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/hmv-uses-autosegments-to-discover-valuable-new-google-ads-segment","title":{"rendered":"HMV Uses Autosegments to Discover Valuable New Google Ads Segment"},"content":{"rendered":"\n<p><a href=\"https:\/\/hmv.com\/\" target=\"_blank\" rel=\"noopener\">HMV<\/a> is a British music and entertainment retailer founded in 1921. It is known for its extensive range of products, including music, DVDs, Blu-rays, video games, and other entertainment items. As a legacy brand that\u2019s seen multiple phases of fandom and music consumption, HMV continues to thrive because of its engaging, omnichannel customer experience and community-first approach.<\/p>\n","protected":false},"author":14,"featured_media":65907,"template":"","industry":[82],"channel":[273],"class_list":["post-53016","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-ads-and-social"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/53016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/14"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/53016\/revisions"}],"predecessor-version":[{"id":82900,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/53016\/revisions\/82900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/65907"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=53016"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=53016"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=53016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}