{"id":52566,"date":"2024-10-10T18:33:01","date_gmt":"2024-10-10T18:33:01","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=case_study&#038;p=52566"},"modified":"2026-02-26T17:11:04","modified_gmt":"2026-02-26T17:11:04","slug":"interflora-blooms-with-bloomreach-discovery","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/interflora-blooms-with-bloomreach-discovery","title":{"rendered":"Interflora\u2019s Multi-Language Product Discovery Blooms During Peak Seasons"},"content":{"rendered":"\n<p>Founded in 1908, <a href=\"https:\/\/www.interflora.fr\/\" target=\"_blank\" rel=\"noopener\">Interflora<\/a> is a global leader in flower delivery and floral design, connecting customers with 58,000 affiliated florists across more than 140 countries. For over a century, the brand has stood for impeccable freshness, craftsmanship, and quality \u2014 delivering millions of bouquets that celebrate life\u2019s most meaningful moments. As part of a major digital transformation, Interflora turned to Bloomreach to modernize its ecommerce experience and empower local florists through AI-driven search, merchandising, and recommendations.<br><span id=\"docs-internal-guid-9f49a66b-7fff-cdc2-5eac-fdcaca83630c\"><\/span><\/p>\n","protected":false},"author":15,"featured_media":65910,"template":"","industry":[],"channel":[],"class_list":["post-52566","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/52566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/15"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/52566\/revisions"}],"predecessor-version":[{"id":75602,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/52566\/revisions\/75602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/65910"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=52566"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=52566"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=52566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}