Guess sees higher traffic and conversion rates with BloomReach
GUESS is a global lifestyle brand with a full range of denim, apparel and accessories offered in over 80 countries around the world and is a symbol of a young, sexy and adventurous lifestyle.
Although 18% of visits to shop.guess.com come through natural search, the Guess e-commerce team could only devote limited resources to making its content more discoverable. They knew they were missing opportunities to attract business to the site because their budget focused heavily on a highly selective group of paid search terms.
Download the GUESS case study to learn how the retailer used BloomReach Organic to:
- Increase year-over-year organic traffic by 24%
- Boost conversion rates by 50% from BloomReach generated traffic