Webinar

The State of Commerce Experience: Global B2C and B2B

with guests from Forrester and PUMA Group

‘The State of Commerce Experience’ is a definitive commisioned study conducted by Forrester Consulting on behalf of Bloomreach, providing actionable steps your business can take to better serve the needs of your market, category and customers today.

The final part in our series of virtual events will address findings from the global study across all respondent groups including consumers, business customers and businesses selling to B2C and B2B segments.

Duration: 2 hours
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In this virtual event, you’ll:

  • Learn what customers expect and what it takes to provide exceptional digital commerce experiences.
  • Discover the latest global commerce experience trends with industry analysis from a Forrester analyst guest speaker.
  • Get business recommendations to inform decision making and stay prepared amidst dynamic market conditions.

Sellers are playing catch up on the basics of commerce experience. Around half of businesses still don't provide relevant search results, clear product information or flexibility with shipping.

With 80% of customers saying they would abandon a purchase due to difficult online experiences, the table stakes of great commerce experiences are necessary now more than ever.

Sponsored by Bloomreach and Accenture Interactive 

Meet the speakers

Allen Bonde, VP, Research Director, Forrester

Allen Bonde, VP, Research Director, Forrester

Allen leads Forrester’s research around the digital experience technology and services stack, focusing on the key strategies and building blocks for operationalizing high-impact, memorable customer interactions to drive growth, build loyalty, and meet accelerating market challenges. His team covers digital service providers, DX platforms, CMS and DAM, PIM, commerce suites, and core SaaS apps and enablers, and he is particularly interested in the role of design thinking, rich media, and AI-based automation in driving engagement and scale of customer-facing apps.
Debora Corrao, Managing Director, Accenture

Debora Corrao, Managing Director, Accenture

Deb Corrao has spent over 25 years at Accenture driving some of the organization’s most complex digital transformation programs. She leads Accenture Interactive’s global Build Experience team whose mission is to create meaningful experiences that live at the intersection of purpose and innovation around the world. She helps organizations rewire their processes and culture with connected platforms and intelligence design. Accenture Interactive is ranked the world’s largest digital agency by Ad Age and has been named a Most Innovative Company by Fast Company.
Ken Kralick, Global Director of eCommerce, PUMA Group

Ken Kralick, Global Director of eCommerce, PUMA Group

Ken Kralick has over 18 years' of experience in the digital commerce industry and 9 years driving ecommerce initiatives at PUMA Group. He leads the international ecommerce strategy and his team drives the expansion of the direct-to-consumer digital footprint and omnichannel services. He drives digital transformation, believing it starts first with the consumer and mapping the digital journey to meet consumer needs. Ken is an ecommerce evangelist as well as the founder of GuidingAmerica.com - a subscription-based service site in the outdoors industry.

Allen Bonde, VP, Research Director, Forrester

Allen leads Forrester’s research around the digital experience technology and services stack, focusing on the key strategies and building blocks for operationalizing high-impact, memorable customer interactions to drive growth, build loyalty, and meet accelerating market challenges. His team covers digital service providers, DX platforms, CMS and DAM, PIM, commerce suites, and core SaaS apps and enablers, and he is particularly interested in the role of design thinking, rich media, and AI-based automation in driving engagement and scale of customer-facing apps.

Debora Corrao, Managing Director, Accenture

Deb Corrao has spent over 25 years at Accenture driving some of the organization’s most complex digital transformation programs. She leads Accenture Interactive’s global Build Experience team whose mission is to create meaningful experiences that live at the intersection of purpose and innovation around the world. She helps organizations rewire their processes and culture with connected platforms and intelligence design. Accenture Interactive is ranked the world’s largest digital agency by Ad Age and has been named a Most Innovative Company by Fast Company.

Ken Kralick, Global Director of eCommerce, PUMA Group

Ken Kralick has over 18 years' of experience in the digital commerce industry and 9 years driving ecommerce initiatives at PUMA Group. He leads the international ecommerce strategy and his team drives the expansion of the direct-to-consumer digital footprint and omnichannel services. He drives digital transformation, believing it starts first with the consumer and mapping the digital journey to meet consumer needs. Ken is an ecommerce evangelist as well as the founder of GuidingAmerica.com - a subscription-based service site in the outdoors industry.

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