Webinar

The State of Commerce Experience: B2C in the UK

with guests from Forrester

‘The State of Commerce Experience’ is a definitive commissioned study conducted by Forrester Consulting on behalf of Bloomreach that provides a sweeping view into the state of digital commerce today. 

Join this virtual event to get a breakdown of the key B2C commerce headlines from The State of Commerce Experience study as well as the Wunderman Thompson Commerce Future Shopper 2020 report. With a focus on the UK, you'll walk away with a clear view of the impact of Covid-19 on commerce and consumer behaviors as well as an understanding of what businesses need to plan for and provide to meet the demands of shoppers.

Date: The event has been postponed to November 2020. 

Duration: 1 hour 30 minutes
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In this virtual event, you'll learn about:

  • The rise of digital commerce
  • Amazon's increasing influence in B2C
  • How brands and D2C are fighting a war on service, delivery, availability and returns
  • What businesses can do to find different routes to the consumer and adapt to their changing expectations and demands

Buying online is on the rise and the increased digital spend due to Covid-19 is here to stay. With customer journeys changing, businesses need to think about different routes to the consumer. To do that, they must think about their customer and commerce experience.

Sponsored by Bloomreach and Wunderman Thompson Commerce

Meet the speakers

Joe Cicman, Forrester, Senior Analyst

Joe Cicman, Forrester, Senior Analyst

Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives.
Hugh Fletcher, Wunderman Thompson Commerce, Head of Thought Leadership (EMEA) and UK Marketing

Hugh Fletcher, Wunderman Thompson Commerce, Head of Thought Leadership (EMEA) and UK Marketing

Hugh is an internationally sought after digital commerce futurologist, heading up the Thought Leadership team at Wunderman Thompson Commerce. As an ex-Audi digital guru, Hugh uses his client-side experience and unique take on the future of commerce to help organizations set up for, and implement, digital change in the constantly evolving commerce market. His work focuses on helping ambitious clients to transact more digitally through strategic consultancy, covering digital business transformation, the future of eCommerce and conversion. He is a go-to spokesperson in press and TV for tech trends impacting eCommerce, and author of reports, whitepapers and articles covering future shoppers, Generation Alpha, Digital Commerce Leaders and peak selling.

Joe Cicman, Forrester, Senior Analyst

Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives.

Hugh Fletcher, Wunderman Thompson Commerce, Head of Thought Leadership (EMEA) and UK Marketing

Hugh is an internationally sought after digital commerce futurologist, heading up the Thought Leadership team at Wunderman Thompson Commerce. As an ex-Audi digital guru, Hugh uses his client-side experience and unique take on the future of commerce to help organizations set up for, and implement, digital change in the constantly evolving commerce market. His work focuses on helping ambitious clients to transact more digitally through strategic consultancy, covering digital business transformation, the future of eCommerce and conversion. He is a go-to spokesperson in press and TV for tech trends impacting eCommerce, and author of reports, whitepapers and articles covering future shoppers, Generation Alpha, Digital Commerce Leaders and peak selling.

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