Webinar

The State of Commerce Experience: B2C in North America

with guests from Forrester and National Vision

‘The State of Commerce Experience’ is a definitive commissioned study conducted by Forrester Consulting on behalf of Bloomreach, providing actionable steps your business can take to better serve the needs of your market, category and customers today.

Our virtual event series offers attendees an opportunity to gain valuable market data and hear key insights from The State of Commerce Experience study. Watch this virtual event focusing on B2C commerce experience in North America.

Available now on-demand

Duration: 1 hour 15 minutes
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Join this virtual event to:

  • Gain insights into evolving consumer behaviors and preferences based on findings from The State of Commerce Experience study.
  • Learn about the critical must-have capabilities that are essential to digital commerce success.
  • Discover industry benchmark data on how B2C businesses are responding to Covid-19.

Our virtual event series offers attendees an opportunity to gain valuable market data and hear key insights from The State of Commerce Experience study. This virtual event focusses on B2C commerce experience in North America.

Whether researching or purchasing online, 72% of consumers report challenging experiences - these range from out-of-stock items to questions that don't get answered. Yet businesses aren't prioritizing what customers want - a situation representing lost revenue potential, with 37% of consumers saying they would pay more for a better experience.

Sponsored by Bloomreach and Gorilla

Meet the speakers

Joe Cicman, Forrester, Senior Analyst

Joe Cicman, Forrester, Senior Analyst

Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives.
Stacey Abler, Vice President of Digital Marketing, National Vision

Stacey Abler, Vice President of Digital Marketing, National Vision

Stacey is an experienced digital marketer who excels at driving strategy resulting in double digit YoY growth with a strong ROI. She thrives in an entrepreneurial culture where thinking outside the box is the norm and proven success is celebrated, yet also becomes the new benchmark upon which to compete against tomorrow.
Ryan Noel, Managing Director of Client Engagement, Gorilla Group

Ryan Noel, Managing Director of Client Engagement, Gorilla Group

Ryan is a seasoned eCommerce professional with nearly 20 years of service experience across delivery and business development. As the Managing Director of Client Engagement at Gorilla Group, he is dedicated to designing strategic eCommerce, Creative and Marketing solutions to digitize leading B2C and B2B companies. Ryan joined Gorilla from Accenture Digital and prior to that he was a Client Partner at Acquity Group.

Joe Cicman, Forrester, Senior Analyst

Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives.

Stacey Abler, Vice President of Digital Marketing, National Vision

Stacey is an experienced digital marketer who excels at driving strategy resulting in double digit YoY growth with a strong ROI. She thrives in an entrepreneurial culture where thinking outside the box is the norm and proven success is celebrated, yet also becomes the new benchmark upon which to compete against tomorrow.

Ryan Noel, Managing Director of Client Engagement, Gorilla Group

Ryan is a seasoned eCommerce professional with nearly 20 years of service experience across delivery and business development. As the Managing Director of Client Engagement at Gorilla Group, he is dedicated to designing strategic eCommerce, Creative and Marketing solutions to digitize leading B2C and B2B companies. Ryan joined Gorilla from Accenture Digital and prior to that he was a Client Partner at Acquity Group.

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