Webinar

The State of Commerce Experience: B2B in NA

with guests from Forrester and Bosch Power Tools

‘The State of Commerce Experience’ is a definitive commissioned study conducted by Forrester Consulting on behalf of Bloomreach that provides a sweeping view into the state of digital commerce today. Based on a two-part global survey conducted before and after the onset of Covid-19, this comprehensive study examines the latest commerce experience trends and how consumer behaviors and business priorities have changed relative to the coronavirus crisis.

Join us for the second part in a series of virtual events where key insights from The State of Commerce Experience research findings will be shared, with a lens on B2B commerce experience in North America.

Available now on demand.

Duration: 1.5 hours
Watch now On-demand

In this virtual event, you’ll:

  • Gain preview highlights of The State of Commerce Experience study, including an understanding of how profoundly B2B buyers’ expectations and behaviors have changed relative to the pandemic and recommendations on how to better serve customer needs.
  • Get valuable insights on B2B investment planning moving forward and how your organization fits within the market.
  • Hear guest speaker Senior Forrester Analyst Joe Cicman’s perspectives on B2B primary business issues as we emerge from the worst of Covid-19.
  • Listen to a conversation with a senior leader from Bosch Power Tools about current B2B eCommerce priorities.

This is a must-join event for any business in North America navigating the changing market conditions and setting mid- to long-term strategic priorities. With over half of B2B businesses not taking steps to meet shifting buyer behaviors and 52% not focused on growing revenue through digital channels, this market intelligence provides B2B business leaders with a greater understanding of the B2B buyer and valuable industry benchmark data from which investment decisions and strategic shifts can be determined.

Sponsored by Bloomreach and Gorilla

Meet the speakers

Joe Cicman, Senior Analyst, Forrester

Joe Cicman, Senior Analyst, Forrester

Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives.
Sunny Mallavarapu, Digital Transformation PM, Bosch Power Tools

Sunny Mallavarapu, Digital Transformation PM, Bosch Power Tools

Sunny is a transformational program/project leader with a track record of optimizing efficiencies and processes. Sunny leads complex projects and cross-functional teams to deliver results and innovative enablement solutions that align business vision to strategy, and achieve cost savings and improved global efficiencies. He is a catalyst for driving alignment of technology and investment with business strategy for B2B and B2C teams for all Bosch Power Tool brands in NA and is responsible for supporting over $950M in revenue at Bosch Power Tools NA.
Ryan Noel, Managing Director of Client Engagement, Gorilla Group

Ryan Noel, Managing Director of Client Engagement, Gorilla Group

Ryan is a seasoned eCommerce professional with nearly 20 years of service experience across delivery and business development. As the Managing Director of Client Engagement at Gorilla Group, he is dedicated to designing strategic eCommerce, Creative and Marketing solutions to digitize leading B2C and B2B companies. Ryan joined Gorilla from Accenture Digital and prior to that he was a Client Partner at Acquity Group.  

Joe Cicman, Senior Analyst, Forrester

Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives.

Sunny Mallavarapu, Digital Transformation PM, Bosch Power Tools

Sunny is a transformational program/project leader with a track record of optimizing efficiencies and processes. Sunny leads complex projects and cross-functional teams to deliver results and innovative enablement solutions that align business vision to strategy, and achieve cost savings and improved global efficiencies. He is a catalyst for driving alignment of technology and investment with business strategy for B2B and B2C teams for all Bosch Power Tool brands in NA and is responsible for supporting over $950M in revenue at Bosch Power Tools NA.

Ryan Noel, Managing Director of Client Engagement, Gorilla Group

Ryan is a seasoned eCommerce professional with nearly 20 years of service experience across delivery and business development. As the Managing Director of Client Engagement at Gorilla Group, he is dedicated to designing strategic eCommerce, Creative and Marketing solutions to digitize leading B2C and B2B companies. Ryan joined Gorilla from Accenture Digital and prior to that he was a Client Partner at Acquity Group.  

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