Webinar

Success in B2B eCommerce with B&S and guest Forrester

A customer story and key research from B&S and guest Forrester

Duration: 46 minutes
Watch the On-demand Webinar Now

In this webinar, you'll learn:

  • Rare insights into the latest trends in B2B Commerce and how distributors and manufacturers can future proof themselves to ensure their survival
  • The challenges B&S has faced, the steps they are taking to build a next generation B2B experience and the technology they've chosen to help them get there

B2C has changed the B2B landscape. Business customers now expect a shopping experience that mirrors the leading B2C companies and is convenient, seamless and always available.

With 83% of B2B buyers selecting a supplier based on their eCommerce and customer portal capabilities*, it is a financial imperative that B2B companies evolve.

Our Co-Sponsors:

commercetools 
commercetools is a next-generation software technology company providing the building blocks for the new digital commerce age. The cloud-native platform enables brands and retailers to build innovative shopping experiences across all touchpoints like web, mobile, voice, and in-car.

Osudio 

An award-winning digital agency. We are part of the SQLI group and one of Europe's largest and most experienced e-business specialists. Having worked in e-business since the 90's we understand what works, what doesn't and what drives growth. 

*Source: Avionos B2B Buyer Report, 2019 

Meet the speakers

Allen Bonde, VP & Research Director, Forrester

Allen Bonde, VP & Research Director, Forrester

Allen has spent the last 20+ years applying data-driven approaches, creating and launching products and brands, and helping the C-suite apply digital technology to disrupt traditional markets and business models after starting his career as an engineer and researcher in AI and machine learning, . He has held tech leadership roles at all stages of growth - from launch (Offerpop), to expansion (Placester, Repsly), to mergers (eVergence into KANA, Actuate into OpenText), and have been part of 3 exits.
Rene Van Gelderen, Corporate IT Director, B&S

Rene Van Gelderen, Corporate IT Director, B&S

Rene’s objective is to work with people on creating and establishing change that makes them, and me, proud. He believes in releasing the potential of people or of a company by creating a common goal and vision. He establish a common goal by bringing people together, and translating between the different worlds in which people live, work or think. With this common goal and vision, people will deploy new initiatives and cooperate towards these (new) goals.
Alice Wyatt, Global Marketing Director, Bloomreach

Alice Wyatt, Global Marketing Director, Bloomreach

Alice is currently responsible for global demand generation, content and brand at Bloomreach.

Allen Bonde, VP & Research Director, Forrester

Allen has spent the last 20+ years applying data-driven approaches, creating and launching products and brands, and helping the C-suite apply digital technology to disrupt traditional markets and business models after starting his career as an engineer and researcher in AI and machine learning, . He has held tech leadership roles at all stages of growth - from launch (Offerpop), to expansion (Placester, Repsly), to mergers (eVergence into KANA, Actuate into OpenText), and have been part of 3 exits.

Rene Van Gelderen, Corporate IT Director, B&S

Rene’s objective is to work with people on creating and establishing change that makes them, and me, proud. He believes in releasing the potential of people or of a company by creating a common goal and vision. He establish a common goal by bringing people together, and translating between the different worlds in which people live, work or think. With this common goal and vision, people will deploy new initiatives and cooperate towards these (new) goals.

Alice Wyatt, Global Marketing Director, Bloomreach

Alice is currently responsible for global demand generation, content and brand at Bloomreach.

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