Save My Seat [Upcoming Webinar]: Wickes: Making it Easy to Shop

On-demand Webinar: Success in B2B eCommerce

A customer story and key research from B&S and guest Forrester

B2C has changed the B2B landscape. Business customers now expect a shopping experience that mirrors the leading B2C companies and is:

  • convenient

  • seamless

  • always available

With 83% of B2B buyers selecting a supplier based on their eCommerce and customer portal capabilities*, it is a financial imperative that B2B companies evolve.

VP and Research Director, Allen Bonde, will share rare insights into the latest trends in B2B Commerce and how distributors and manufacturers can future proof themselves to ensure their survival.

Rene van Gelderen, IT Director, from B2B company B&S will join us for an interactive Q&A discussion. He will cover the challenges B&S has faced, the steps they are taking to build a next generation B2B experience and the technology they've chosen to help them get there.

Meet the Speakers:

Our Co-Sponsors:

commercetools is a next-generation software technology company providing the building blocks for the new digital commerce age. The cloud-native platform enables brands and retailers to build innovative shopping experiences across all touchpoints like web, mobile, voice, and in-car. Founded in 2006 commercetools is one of the fastest growing enterprise software companies in Europe with 180 employees at its European (Munich, Berlin, Jena, Amsterdam, London) and US offices (Durham) serving international brands such as Carhartt WIP, C.H. Beck, Cimpress and Express.


An award-winning digital agency. We are part of the SQLI group and one of Europe's largest and most experienced e-business specialists. Having worked in e-business since the 90's we understand what works, what doesn't and what drives growth. Many of our national and international clients are market leaders. Our goal is to help them evolve their business model so they can excel in every market or channel.

*Source: Avionos B2B Buyer Report, 2019