Webinar

SmartPak: How Specialist Retailers Can Compete in an Amazon-dominated World

Learn how SmartPak used Bloomreach technology and increased transactions from search by 15%.

Duration: 26 minutes
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In this webinar, you'll learn:

  • What challenges SmartPak was facing before undergoing digital transformation
  • How a focus on intelligent search and ease-of-use led to an increase in conversion rate by 8% and transactions from search by 15%
  • Top tips from SmartPak for specialist retailers looking to beat the experience of online leaders like Amazon

SmartPak, the leading provider of horse supplies, was struggling to find success as Amazon was entering their space. They had to innovate more than ever to match the digital experience of the eCommerce giant.

Watch our on-demand webinar with Cathleen Voss, Sr. Manager, eCommerce Product Development & Maria Garvey, Senior eCommerce Merchandiser at SmartPak.

Meet the speakers

Cathleen Voss, Sr. Manager of Ecommerce, Smartpak

Cathleen Voss, Sr. Manager of Ecommerce, Smartpak

Cathleen is eCommerce Product Manager with expertise in specialty retail and customer research.
Maria Garvey, Ecommerce Merchandiser, Smartpak

Maria Garvey, Ecommerce Merchandiser, Smartpak

Maria is currently working at Smartpak as Sr. Ecommerce Merchandiser.
Apryl Hanson, Director of Customer Success, Bloomreach

Apryl Hanson, Director of Customer Success, Bloomreach

Apryl is a customer focused, process and metric's driven, loyalty driven leader. A good portion of her career has been focused on enabling customer success teams to drive higher than 95% renewal rates, run continual NPS feedback streams, Up-sell to increase year over year ACV, and have high loyalty among employees and customers.

Cathleen Voss, Sr. Manager of Ecommerce, Smartpak

Cathleen is eCommerce Product Manager with expertise in specialty retail and customer research.

Maria Garvey, Ecommerce Merchandiser, Smartpak

Maria is currently working at Smartpak as Sr. Ecommerce Merchandiser.

Apryl Hanson, Director of Customer Success, Bloomreach

Apryl is a customer focused, process and metric's driven, loyalty driven leader. A good portion of her career has been focused on enabling customer success teams to drive higher than 95% renewal rates, run continual NPS feedback streams, Up-sell to increase year over year ACV, and have high loyalty among employees and customers.

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