Webinar

Journey to Headless: From Technology Decisions to Business Results

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Featuring the story of MediaShop

In partnership with commercetools

Duration: 40 minutes
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In this educational webinar with commercetools and MediaShop, you'll:

  • Learn what headless means and everything you need to know about headless commerce
  • Find out how a headless CMS can transform how you think about web content (including the difference between headless versus traditional CMS)
  • Discover the key factors to consider when choosing a headless CMS
  • Hear from MediaShop about why they decided to go headless, and how they scaled their operations to deliver personalized shopping experiences across 40 countries

In order to keep pace with evolving customer demands, retailers need flexible technologies in place to deliver content-driven shopping experiences across many different channels. As they evaluate new technology, they may choose to upgrade their legacy systems or invest in an entirely new tool. 

‘Headless’ has become a buzzword in the enterprise content and commerce solutions marketplace. But the emergence of new technology and jargon creates new levels of confusion and shines a spotlight on important questions - why headless and why now?

Meet the speakers

Stefan Holzer, CTO, MediaShop GmbH

Stefan Holzer, CTO, MediaShop GmbH

Stefan Holzer is Chief Technology Officer at Mediashshop, where he oversees all systems, technologies and projects to develop the best tools to reach the company’s goals. He has more than 20 years of experience in digital product development, innovation management and organizational development, and he is harnessing his growth-mindset to drive innovation forward. In his own words: “I like building things - whether they are technologies, teams, products or new revenue streams. I believe the best outcome happens when a strong analytical mind is paired with a bit of creative craziness.”
Kelly Goetsch, Chief Product Officer at commercetools

Kelly Goetsch, Chief Product Officer at commercetools

Kelly Goetsch is Chief Product Officer at commercetools where he oversees product management, development and delivery. He came to commercetools from Oracle, where he led product management for their microservices initiatives. Kelly previously held senior-level product development and go-to-market responsibilities for key Oracle cloud products representing nine+ figures of revenue for Oracle.
Brian Walker, Chief Strategy Officer at Bloomreach

Brian Walker, Chief Strategy Officer at Bloomreach

Brian is veteran strategy and marketing leader who focuses on the transformation of digital customer engagement and commerce. He has held a wide range of roles across the marketplace - from practitioner to analyst to consultant to vendor - giving him a unique view on the evolving capabilities and approaches necessary for businesses to thrive as digital channels have evolved to become the primary driver for business growth.

Stefan Holzer, CTO, MediaShop GmbH

Stefan Holzer is Chief Technology Officer at Mediashshop, where he oversees all systems, technologies and projects to develop the best tools to reach the company’s goals. He has more than 20 years of experience in digital product development, innovation management and organizational development, and he is harnessing his growth-mindset to drive innovation forward. In his own words: “I like building things - whether they are technologies, teams, products or new revenue streams. I believe the best outcome happens when a strong analytical mind is paired with a bit of creative craziness.”

Kelly Goetsch, Chief Product Officer at commercetools

Kelly Goetsch is Chief Product Officer at commercetools where he oversees product management, development and delivery. He came to commercetools from Oracle, where he led product management for their microservices initiatives. Kelly previously held senior-level product development and go-to-market responsibilities for key Oracle cloud products representing nine+ figures of revenue for Oracle.

Brian Walker, Chief Strategy Officer at Bloomreach

Brian is veteran strategy and marketing leader who focuses on the transformation of digital customer engagement and commerce. He has held a wide range of roles across the marketplace - from practitioner to analyst to consultant to vendor - giving him a unique view on the evolving capabilities and approaches necessary for businesses to thrive as digital channels have evolved to become the primary driver for business growth.

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