How Watsco Got Personal & Transformed Their Site Search into an AI-Driven Revenue Machine
Over 75% of top e-commerce executives are looking for site search tools that yield more personalized, relevant search results and 63% of executives plan to use more artificial intelligence (AI) and machine learning to do so, according to a new Internet Retailer and BloomReach survey.
One company making the most of AI, machine learning and personalized site search is Watsco, a major distributor of air conditioning, heating and refrigeration supplies to the heating, ventilation and air conditioning (HVAC industry).
In a not-to-be-missed webinar, Watsco director of e-commerce Paul McCluskey details how the distributor partnered with BloomReach to transform their site search into a modern, revenue-driving asset enhanced by next-level personalization and machine learning, helping busy corporate buyers more quickly and easily find what they need to purchase among millions of product SKUs.
This webinar is for online sellers looking to:
- Drive revenue through an enhanced customer experience
- Understand the power of AI-driven site search relevance
- Learn how a modern site search tool yields more targeted, personalized and detailed search results