Canadian Tire Corporation is one of Canada's largest retailers which sells a wide range of automotive, hardware, sports, leisure and home products. With half the world in lockdown, making it easy for their customer to shop online is crucial.
However, Canadian Tire has a vast product catalog and making sure customers find exactly what they are looking for online is a challenge. They were struggling with a homebuilt search tool which was expensive to maintain and wasn't helping the customers find what they needed.
Therefore, they decided to invest in Bloomreach's AI powered search and merchandising technology - which led to a 20% increase in conversions.