Webinar

How Canadian Tire Increased Online Conversions by 20%

Driving growth with Bloomreach Search & Merchandising

On-Demand Micro-webinar! (only 20 mins)

Duration: 20 minutes
Watch now

Join Brian Foreman, Product Manager, Search & Personalisation at Canadian Tire Corporation for a 20 min micro-webinar on:

  • The challenges they were facing around product discoverability and the results they have seen with an upgraded search and merchandising technology
  • What consumer behavior changes they have seen due to the Covid 19 and how it is impacting their business
  • How they will continue to innovate and improve the shopping experience as we emerge from the depths of the Corona crisis

Canadian Tire Corporation is one of Canada's largest retailers which sells a wide range of automotive, hardware, sports, leisure and home products. With half the world in lockdown, making it easy for their customer to shop online is crucial.

However, Canadian Tire has a vast product catalog and making sure customers find exactly what they are looking for online is a challenge. They were struggling with a homebuilt search tool which was expensive to maintain and wasn't helping the customers find what they needed.

Therefore, they decided to invest in Bloomreach's AI powered search and merchandising technology - which led to a 20% increase in conversions.

Meet the speakers

Brian Foreman, Product Manager, Search & Personalisation, Canadian Tire Corporation

Brian Foreman, Product Manager, Search & Personalisation, Canadian Tire Corporation

I'm an "out of the box" kind of guy, who assimilates as much information and analysis as is available, and uses it to synthesize novel solutions.

Brian Foreman, Product Manager, Search & Personalisation, Canadian Tire Corporation

I'm an "out of the box" kind of guy, who assimilates as much information and analysis as is available, and uses it to synthesize novel solutions.

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