Going Headless, but not Brainless

How Aruba Tourism Authority Replatformed their Website and put Marketers in the Driver's seat

To engage potential customers, organizations need to design and build digital experiences that capture their imagination and address their unique needs.

Aruba Tourism Authority (A.T.A.), the Destination Marketing and Management Organization for the island of Aruba did just that. They chose a future-proof content management system that enabled A.T.A. to transform a legacy website into a multilingual vacation platform for tourists.

Join our on-demand webinar with Francis Laclé, Marketing Technologist at A.T.A. and Chris Leger, Director of Professional Services at BloomReach. In this webinar they discuss how a headless CMS fitted A.T.A.'s long term strategy and how it enabled their team to build omni-channel experiences for each of their target markets while keeping A.T.A.’s brand consistency in-line.

Watch this webinar recording to learn:

  • How A.T.A. overcame internal technology silos by implementing a new web CMS.
  • How a new web CMS enabled A.T.A.'s marketing team to have more control over content across different channels and go to market with new campaigns faster.
  • What's the difference between hybrid and fully headless content management systems.