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Retailer Case Study: How Albertsons increased online conversions

Insights from Albertsons and guest analyst firm, Forrester


By 2020 customer experience will overtake price and product as the key brand differentiator. No wonder 41% of retailers have listed “improving the online customer journey” as their #1 priority for 2019.

How are the savviest retailers meeting customer expectations? It’s all about personalizing digital experiences - delivering the right products & content at the right time. Retailers who have done this well are being rewarded with increased conversions and happy, loyal customers.

Join Principal Analyst at Forrester, Suchartia Kodali, and IT Director of eCommerce at Albertsons, Shanti Vellanki, as they share:

  • The key priorities for retailers in 2019 as compared to key customer demands.

  • Forrester’s 3 recommendations to boost average cart size.

  • The challenges Albertsons was facing with their eCommerce experience (ie. poor search results & high bounce rates)

  • How Albertsons transformed their digital experience, leading to a 25% increase in average order size.