Webinar

Retailer Case Study: How Albertsons Increased Online Conversions

Learn how Albertsons transformed their customer experience to increase online conversions.

Duration: 35 minutes
Watch the On-demand Webinar Now

In this webinar, you'll learn:

  • The key priorities for retailers in 2019 as compared to key customer demands.
  • Forrester’s 3 recommendations to boost average cart size.
  • The challenges Albertsons was facing with their eCommerce experience (ie. poor search results & high bounce rates)
  • How Albertsons transformed their digital experience, leading to a 25% increase in average order size.

By 2020 customer experience will overtake price and product as the key brand differentiator. No wonder 41% of retailers have listed “improving the online customer journey” as their #1 priority for 2019.

How are the savviest retailers meeting customer expectations? It’s all about personalizing digital experiences - delivering the right products & content at the right time. Retailers who have done this well are being rewarded with increased conversions and happy, loyal customers.

Join Principal Analyst at Forrester, Suchartia Kodali, and IT Director of eCommerce at Albertsons, Shanti Vellank in this webinar. 

 

Meet the speakers

Sucharita Kodali, VP and Principal Analyst, Forrester

Sucharita Kodali, VP and Principal Analyst, Forrester

Sucharita manages retail and digital operations in B2C companies. Her specialties: Retail, digital transformation in large B2C companies, startup and retail experience including store operations, marketing and merchandising
Shanti Vellanki, IT Director of eCommerce, Albertsons

Shanti Vellanki, IT Director of eCommerce, Albertsons

Shanti is a strategic, performance-focused, and energetic Technology and Engineering Director with over ten years' experience defining strategy, technology roadmaps, and driving execution. He scaled and built globally distributed teams of up to 45 members and managed multi-million-dollar budgets for large complex eCommerce & B2B organizations. Proven success across eCommerce, Digital Marketing, Integration Technologies, B2B and Product Development.
Brian Walker, Chief Strategy Officer, Bloomreach

Brian Walker, Chief Strategy Officer, Bloomreach

Brian is veteran strategy and marketing leader who focuses on the transformation of digital customer engagement and commerce. He has held a wide range of roles across the marketplace - from practitioner to analyst to consultant to vendor - giving him a unique view on the evolving capabilities and approaches necessary for businesses to thrive as digital channels have evolved to become the primary driver for business growth. Prior to joining Bloomreach, Brian was Chief Strategy Officer at Amplience, Managing Director, Global Commerce Strategy at Accenture, Chief Strategy Officer at SAP Hybris, and led commerce technology research at Forrester Research. Brian has also held leadership positions at Amazon, Expedia, and Otto Group prior to that.

Sucharita Kodali, VP and Principal Analyst, Forrester

Sucharita manages retail and digital operations in B2C companies. Her specialties: Retail, digital transformation in large B2C companies, startup and retail experience including store operations, marketing and merchandising

Shanti Vellanki, IT Director of eCommerce, Albertsons

Shanti is a strategic, performance-focused, and energetic Technology and Engineering Director with over ten years' experience defining strategy, technology roadmaps, and driving execution. He scaled and built globally distributed teams of up to 45 members and managed multi-million-dollar budgets for large complex eCommerce & B2B organizations. Proven success across eCommerce, Digital Marketing, Integration Technologies, B2B and Product Development.

Brian Walker, Chief Strategy Officer, Bloomreach

Brian is veteran strategy and marketing leader who focuses on the transformation of digital customer engagement and commerce. He has held a wide range of roles across the marketplace - from practitioner to analyst to consultant to vendor - giving him a unique view on the evolving capabilities and approaches necessary for businesses to thrive as digital channels have evolved to become the primary driver for business growth. Prior to joining Bloomreach, Brian was Chief Strategy Officer at Amplience, Managing Director, Global Commerce Strategy at Accenture, Chief Strategy Officer at SAP Hybris, and led commerce technology research at Forrester Research. Brian has also held leadership positions at Amazon, Expedia, and Otto Group prior to that.

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