Learn how Steinhoff Uses Headless Architecture to Drive Omnichannel Strategy

Webinar: Discount School Supply keeps customers coming back with best-in-class CX

Discount School Supply, a Division of Excelligence Learning Corporation, provides a wide variety of products designed to make early childhood learning fun catering both to B2B and B2C customers. Since its inception as a small retail store selling educational products, the company's focus has always been to offer the highest quality products at the lowest possible prices with phenomenal customer service.

With the rise of Amazon, customers expect products fast and cheap, making it harder for companies like DSS to prove value, deliver superior customer experience and maintain a stream of return customers.

Hear from Chris Hauca, Head of Strategy and GTM at SAP CX Commerce, speak to the challenges DSS and other B2B companies face in e-commerce today and learn from Peter Walter, Director of Digital Marketing and E-Commerce at Discount School Supply, as he shares how his company navigated this tricky landscape to come out on the other side able to provide real value and superior site search and browse experiences to its customers--and have them come back.

In this webinar you will learn:

  • The complexities of a B2B versus B2C business in today's digital age
  • The challenges B2B businesses face regarding site search and customer experience
  • How to improve loyalty and thrive in today's Amazon-dominated world


Meet the speakers:

Peter Walter, Director of Digital Marketing and E-Commerce, Discount School Supply

Peter Walter comes from Slovakia (part of former Czechoslovakia) where he studied architecture, and building physics at Technical University in Bratislava. Passionate about innovation and customer experience  he proceeded to help multinational manufacturer Armstrong World Industries with expanding its market share in Central, Eastern and Western Europe, China, India and Australia and in 2001 became a founding member of AWI internet marketing team. Peter moved to California in 2007 and  joined Excelligence Learning Corporation team to focus on expanding ELCe-commerce business and becoming a leader in the Early Childhood Education industry.

Chris HaucaHead of Strategy and GTM, SAP CX Commerce

Chris Hauca joined SAP in August 2018 as Head of Strategy and GTM for SAP Enterprise Commerce within the SAP Customer Experience business unit. He oversees strategy, go to market, and solution management for SAP Commerce Cloud and other commerce solutions. Prior to joining SAP, Chris was Managing Director and partner in the Commerce practice at Accenture, where he built a commerce practice in Europe and managed the global relationship with SAP Hybris (now known as SAP Customer Experience). Chris has spent the vast majority of his career working with global clients helping them realize the opportunities that digital commerce transformations can bring to their brands and bottom line. He believes that the biggest challenges are always solved by seeing the many smaller issues that together make the challenge look impossible.