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30 Minute Video: Guided Selling in Brick-and-Mortar Boutiques - with Desigual

Ramón Bueno, head of enterprise architecture at Desigual, shares how his company guides its customers through the purchasing experience.


Highlights:

Desigual treats every one of their six million loyal customers personally, including when a customer enters a Desigual boutique. Boutique associates deliver this personalized approach using Guided Selling and Loyalty apps tied into backend data systems.

These single-page-apps run on top of a headless Bloomreach platform. Learn how Desigual designed and delivered this “unlimited shopping” engine, and how it led to an amazing 2% increase in in-store revenue.

Watch the video to find out more!