Desigual treats every one of their six million loyal customers personally, including when a customer enters a Desigual boutique. Boutique associates deliver this personalized approach using Guided Selling and Loyalty apps tied into backend data systems.
These single-page-apps run on top of a headless Bloomreach platform. Learn how Desigual designed and delivered this “unlimited shopping” engine, and how it led to an amazing 2% increase in in-store revenue.
Ramón Bueno, head of enterprise architecture at Desigual, shares how his company guides its customers through the purchasing experience.