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30 Minute Video: Guided Selling in Brick-and-Mortar Boutiques - with Desigual

Ramón Bueno, head of enterprise architecture at Desigual, shares how his company guides its customers through the purchasing experience.


Desigual treats every one of their six million loyal customers personally, including when a customer enters a Desigual boutique. Boutique associates deliver this personalized approach using Guided Selling and Loyalty apps tied into backend data systems.

These single-page-apps run on top of a headless Bloomreach platform. Learn how Desigual designed and delivered this “unlimited shopping” engine, and how it led to an amazing 2% increase in in-store revenue.

Watch the video to find out more!