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Shoptalk 2017 is a wrap. It was four days of talk about AI, personalization, the importance of content in commerce and Amazon, among other topics.

Shoptalk sign with crowd

Shoptalk 2017 is a wrap. Day 4 has come to a close and we've summarized some highlights in this Storify piece.

It was four days of talk about AI, personalization, the importance of content in commerce and Amazon, among other topics.

There was plenty of theater — literally and figuratively. Lionel Richie (who wasn't performing) was there.  So was Spiderman, some silks performers and some people in checkered suits on balls.

The lasting impression: Change isn't coming to retail. It's here. And well, it's coming — again or more or something.

Not only will change never end, it will only accelerate. But so too will the tools and the partners who are ready to help you keep up with it.

You'll find previous Storify summaries at Shoptalk Day One, Shoptalk Day Two and Shoptalk Day Three.

Mike Cassidy is BloomReach's storyteller. Contact him at mike.cassidy@bloomreach.com; follow him on Twitter at @mikecassidy.