A big percentage of retailers' sales happen in-store. But the experience is flat. Foresee's Dan Chester talks about examining why shoppers don't buy.

Yes, in-store sales are still a huge percentage of revenue for most retailers. But ForeSee’s Dan Chester says the physical shopping experience just isn’t cutting it for consumers. The experience is flat.

We caught up with Chester at the National Retail Federation’s Big Show this year, where we talked about using data to get at an elusive bit of intelligence: Why is it that those who don’t make a purchase, end up leaving without buying?

This is the second in our ongoing series of NRF videos. See more BloomReach NRF coverage on the blog.

Mike Cassidy is BloomReach’s storyteller. Contact him at mike.cassidy@bloomreach.com; follow him on Twitter at @mikecassidy.