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Scott Emmons, head of Neiman Marcus Labs, says front-load your strategy conversations with talk about technology. A video conversation from NRF's Big Show.

Technology visionaries in retail organizations shouldn’t be order-takers, fulfilling ideas cooked up without the upfront input of digital experts, says Scott Emmons, head of Neiman Marcus’ Innovation Lab.

Technology should be included in the earliest conversations about strategy, Emmons told us when we caught up with him last month at NRF’s Big Show. Being open to new ideas and creating a space where they can germinate and be nurtured is one key to Neiman’s e-commerce success.

This is the fourth in our ongoing series.  See more BloomReach NRF coverage on the blog.

(Full disclosure: Neiman Marcus is a BloomReach customer.)

Mike Cassidy is BloomReach’s storyteller. Contact him at mike.cassidy@bloomreach.com; follow him on Twitter at @mikecassidy.