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Artificial intelligence can go a long way in building deeper relationships between businesses and their customers. Pini Yakuel explains in this video.

Optimove founder and CEO Pini Yakuel says artificial intelligence — despite its cold, number-crunching reputation — can actually help build emotional bonds between businesses and their customers.

We caught up with Yakuel, an Optimove co-founder, at the National Retail Federation’s Big Show in January, where he spoke with us about how amplifying human effort with machines can help marketers better understand their customers and thereby become more responsive.

This is the third video in our ongoing series. See more BloomReach NRF coverage on the blog.

Mike Cassidy is BloomReach’s storyteller. Contact him at mike.cassidy@bloomreach.com; follow him on Twitter at @mikecassidy.