Shelley Kohan

, of RetailNext, has some surprising observations about the brick-and-mortar retail world, given all the talk about falling foot traffic in physical stores. In our latest edition of BloomReach University, Video Campus, Kohan also explains why retailers need to keep e-commerce and digital shopping in mind, even as they work on their in-store experiences. Mike Cassidy is BloomReach's storyteller. Contact him at mike.cassidy@bloomreach.com; follow him on Twitter at @mikecassidy.