Check out other #Datacember posts
Want to ensure you don’t miss any of the #Datacember posts? Preregister now to receive the #Datacember e-book, a compilation of all of our data-driven posts from this month. Plus some bonus features!
Cyber Monday just celebrated its 10th birthday. On Nov. 28, 2005, Ellen Davis introduced the world to the new phrase in a Shop.org press release. The New York Times , citing Shop.org’s research on the bump in online sales during the Monday after Thanksgiving, said, “millions of productive Americans, fresh off a weekend at the mall, are expected to return to work and their high-speed Internet connections on Nov. 28 and spend the day buying what they liked in all those stores.” Oh how the world has changed. We no longer have flip phones. We don’t dial up the Internet to see what time the local Blockbuster video closes (late fees!?!?) via our land lines. We all have high-speed Internet in our pockets. Speed and access simply aren’t the problems they used to be. But, that doesn’t stop retailers and consumers from taking advantage of Cyber Monday to do some serious business. In fact, BloomReach data shows that this past Cyber Monday was the biggest online shopping day of the holiday season thus far, with 40% more conversions than we saw on Black Friday. So, we’re back at work after a weekend of copious consumption of food, football and shopping and of course we are ready to buy from the comfort of our cubicles while the boss isn’t looking, right? Not exactly. When we look at the time that server calls for BloomReach’s e-commerce sites topped out during Cyber Monday, it actually occurred at 6:40 p.m. PST, well after most U.S. workers had gone home for the evening. The logical conclusion is that we aren’t as tied to work Wi-Fi as we once were and that we’re waiting to buy until we are on the couch rather than in the cube. Now I don’t have the time of day that shopping traffic peaked way back on the first Cyber Monday since BloomReach wasn’t born yet. But I would venture to guess that the spike was early in the day - when most workers were comfortably at their desks. Data analysis was conducted across a subset of BloomReach’s e-commerce customers.