Andy Edmonds not only wrestles with some of the most confounding questions surrounding Internet search, it turns out he’s a great lunch companion, too. The cognitive psychologist, who worked on search at Microsoft and eBay, stopped by BloomReach recently, and during a lunchtime lecture, walked through a series of conundrums that face those who live and die by search algorithms. My colleague Justin Fogarty caught up with Edmonds after his talk and asked him to expound on a few points including:

  • How do you measure the success of site search?

  • What role does relevance play in online conversions?

Edmonds also tackled the vexing question of whether it is better for an enterprise to build its own search engine or to buy the technology from a company that specializes in search. The short answer: You need to think hard about the quality of search you want to provide and the amount of resources you’re willing to invest. For the longer answer, watch the video. Mike Cassidy is BloomReach's storyteller. Contact him at; follow him on Twitter at @mikecassidy.