In the last days of 2013, Forrester Research launched a new report, Market Overview: Web Content Management Systems. Hippo is included in it: we’re in the ‘Aspirational’ category in this new overview. While this is a company milestone we are very excited about, we also see it as a clear signal for the rise of open source in the enterprise territory of the Web Content Management space.

We would not be surprised to see an even more pronounced rise in any future editions of this report, as optimizing Customer Experiences involves more and more integration. Few have made a better argument for integration becoming one of the most important success factors in today’s marketing and IT landscape than Scott Brinker (@Chiefmartec). Scott’s recently published Marketing Technology Landscape Supergraphic displays a ‘whopping 947 different companies – including Hippo - that provide software for marketers, organized into 43 categories across 6 major classes’.


What we predict is that organizations seeking to take their customer experiences to the next level will start combining more and more solutions to gain the insight needed to create the best journey for their customers. But Forrester’s market overview’s suggestion, that the solutions in their ‘enterprise’ category based on vendor revenue are the better for integration will lead you in the wrong direction. Web driven architectures with open API’s and open standards have turned the tables on the traditional leaders of integration.


Open source solutions based on open standards and matched with solid architectures are unbeatable when it comes to integration with other solutions and legacy systems in comparison to many of the mentioned solutions in the ‘enterprise’ section, especially the ones that focus on delivering a suite of solutions. In best case scenario their portfolio of solutions integrates well with each other, but when it is integrations with many third party systems you need, solutions of open source vendors win hands down - and they’re not afraid to prove it.