BloomReach DXP is an open and intelligent platform to build, personalize, test and optimize digital experiences.
The BloomReach DXP helps businesses identify their users' needs and create the right digital experience for them in real time, regardless of channel or device, incorporating content marketing, search, merchandising and SEO.
In-depth visitor analytics and testing tools put actionable user insights into the hands of marketers, content authors and digital merchandisers to curate those digital experiences.
Why is BloomReach building an open and intelligent digital experience platform? The key lies in understanding what businesses need today to develop close customer relationships.
Raj de Datta,BloomReach
Open & Intelligent
The openness of the platform means it’s easy to innovate quickly and extend across every consumer touchpoints.
The embedded intelligence in the platform offers the power of AI to automate tasks, personalize consumer interactions and provide insights to marketers.
All of which results in businesses being able to achieve their digital goals: more revenue, more relevance, stronger brand awareness and higher lifetime value.
Powerful, open-source-based content management platform
Built-in machine-learning algorithms & proprietary data sets
Advanced content targeting, testing and analytics