Search - Personalization - BloomReach

An intuitive search is an essential part of a great customer experience. Search that helps your visitors find what they’re looking for faster, and learns from user behavior to continuously improve itself, means satisfied customers  - who have a quicker, easier path to purchase.

BloomReach Search was previously known as Commerce Search.

Personalize search results

BloomReach Search returns the most relevant products to your audience, ranked according to performance and each visitor's’ personal behavior. Our continuously learning technology ensures your visitors automatically receive the most relevant results, while also giving you control to manually adjust product rankings to respond to known trends, events, or upcoming promotions.

Surface the most relevant products

Each user’s search results are prioritized based on their search behavior, browsing patterns and personal affinities - using information from behavior across all devices and even offline data (such as in-store purchase history). Natural language processing is used to truly understand the intent behind their queries and return the right results.

Testing & targeting

Fine-tune the site experience by easily and quickly testing the dynamic, fundamental elements of your site (such as your product grid), and target audience segments directly with content specifically tailored to them.


Your search gets smarter every day, using continuously learning technology that understands the way people search, including machine learning algorithms that listen for trends outside of your organization - and optimizes your search based on web-wide understanding of online behavior.

BloomReach Search is available in multiple languages.


The Power of Language

Understanding your customers through the power of Natural Language Processing.

What sets BloomReach apart?

The BloomReach DXP creates experiences that delight visitors and drive measurable business results.


Praised by developers and powerfully extensible.


AI-powered technology that's constantly improving.


Best-in-class PaaS for unprecedented digital agility.