Insights - Personalization - BloomReach

Let your customer's behavior drive smart merchandising decisions. BloomReach Insights puts powerful, actionable data at your fingertips so you can improve your customer experience - and your revenue.

BloomReach Insights was formerly known as Compass. 

Intelligent navigation & site search

Insights tells you how to improve site navigation based on the real language your customers are using and troubleshoot site search issues, to provide conversion-boosting site improvements.

Show the right products

Combining product performance data and user behavior, BloomReach Insights tells you which products are most likely to lead each visitor to convert (and how best to display them).

Actionable visitor insights

Pinpoints the issues that are preventing customers from converting on your site, and provides immediate advice on how to fix them, giving you access to a holistic view of the customer journey and the power to create the best possible buying experience.

Show your impact

Built-in impact tracking lets you see, and demonstrate, the revenue and engagement effects that your changes create.

BloomReach Web Relevance Engine

See how we use machine learning to understand your customers.

What sets BloomReach apart?

The BloomReach DXP creates experiences that delight visitors and drive measurable business results.


Praised by developers and powerfully extensible.


AI-powered technology that's constantly improving.


Best-in-class PaaS for unprecedented digital agility.