Bloomreach Experience Manager (brXM)
Drive Results Quickly
Bloomreach Experience Manager (brXM) is an open and flexible CMS designed for developers and marketers. As the original headless CMS, brXM allows developers to build quickly and integrate with the systems. While it’s built for speed, it also provides top notch personalization and channel management capabilities for marketers to drive results.
Gain Flexibility with Headless
Control Every Touchpoint
From the smallest screen in your house, to the biggest screen in the stadium, to no screen at all, brXM supports both creation and control of any channel your content touches.
Single Page Applications with Marketers in Mind
brXM offers the best of both worlds for developers and marketers. Integrate SPAs with the CMS and enjoy features such as integrated CMS preview, drag & drop and in-context editing.
Customizable REST APIs
Go beyond standard pre-built connectors of Software-as-a-Service CMS. Leverage the tools and data you already have, as well as connecting any future technology investments.
Scale to 50MM visits in the Cloud
Highly Scalable Architecture
PaaS is designed around highly scalable architectures. Add capacity in minutes on demand, with just a few clicks, to accomodate peak traffic times or large event-driven customer demand.
Zero-Downtime Deployment
Deploy changes with no disruption to business. brXM has no single point of failure and the ability to transparently add or remove cluster nodes geared towards a high performance delivery environment.
Personalize the Experience for Every Visitor
Omnichannel Personalization
Personalize every content component across touchpoints like desktop, mobile, and even headless use cases such as single page applications (SPAs) and connected devices.
Dynamic Targeting
Combine customer data with the context of the moment. Interactions can be dynamically improved based on device, location, product inventory, CRM data, search times, and even the weather.
Privacy by Design
brXM contains out-of-the-box features to support privacy and compliance standards, such as the General Data Protection Regulation (GDPR).
Works with Your Favorite Tools
In order for you to easily work with our Bloomreach Experience Managers (brXM), we made sure to choose the right programming language: Java. A Java CMS gives you a rich and powerful tool to develop the web content you need to create.
In all layers of its architecture, open and extensible APIs are available for integrating brXM into your existing application architecture.
Case Studies
Bosch unified their various systems and technologies to scale features and functionalities globally.
Results
- One global CMS to build features at a global and regional level
- Personalized by region, country and language
NHS Digital built a platform that automatically surfaces the right content to the user.
Results
- Personalized content based on user's preferences and behavior
- One platform to unite 100s of data sources and systems
Cedar Fair scaled an immersive mobile experience to meet customer expectations.
Results
- 11 park sites deployed in 4 months
- Built 8 mobile apps, connected to CRM and in-park beacons