A Modular CMS to Build Fast
Bloomreach Experience Manager (brXM) is one part of the Bloomreach Experience platform. It's an open and flexible CMS, designed for marketers and developers, that allows you to integrate with the systems you need to drive results.
Created to Drive Results at Speed
Velocity
brXM supports fast cycle times for innovation, both for IT and marketing. This creates agility across all teams to maximize creativity, delivery, learnings, and business results.
Flexibility
The API-accessible platform to enable any resource to feed into any channel, touchpoint or application delivered as Content-as-a- Service, Full-Page Rendering, headless, or any combination.
Personalization
All components in brXM are designed to be targeted with existing site visit behavior or characteristics, based either on automatically segmented personas or pre-configured characteristics.
Designed for Teams
to Work Effectively
Designed for Teams to Work Effectively
Content Delivery
Marketers can create content and publish it instantly to web, mobile, in-store and beyond from one visual interface without IT help.
Personalization
Profile and segment visitors. Target each of those segments with different content blocks for fine-grained personalization.
Projects and Campaigns
Execute full campaigns, including new landing pages, without publishing to the live site until you are ready to launch.
Trends
Determine the overall effectiveness of your content and find specific areas for improvement, both for content creation and targeting.
A/B Testing
Test your predictions against specific goals with audience and channel specific A/B and multivariate testing.
Multi Team Support
Enable better teamwork between marketing and Dev/ IT and manage multiple sites independently with multi team support.
GrandVision created a unified customer experience online with one platform as the central engine for every digital touchpoint.
Read how
Cedar Fair build 11 sites , unique to each amusement park, and 8 apps on one platform to create an immersive customer experience.
Read how
With over 400 products, services and data sets to choose from, NHS Digital has built a platform that automatically surfaces only the right content to the user.
Watch how
Deutsche Telekom kept content consistent and manageable by creating an app with a flexible architecture that could be reused across different countries and brands.
Read how
Choose How You Want to Deliver Content
Keep your existing powerful architecture and avoid the additional costs of changing your current system.
Every site has different needs. brXM offers the full spectrum of delivery, from "owning the glass" to headless delivery, and anything in between. For even more flexibility Bloomreach offers a hybrid approach where you can pick and choose various delivery models for different parts of the site.
Headless
Headless, or Content as a Service is known for the freedom, flexibility and speed it provides when developing rich digital experiences. It is a back-end only system that delivers content over APIs. But the freedom offered for development comes at a price for marketers who have limited content editing features.
SPA Support
Experience as a Service is a unique solution to please both marketers and developers. The platform can be built headless but appears to end users as traditional. This means you can integrate SPAs with the CMS and enjoy features such as integrated CMS preview, drag & drop and in-context editing.
Partial Page Rendering
Unlike Headless and Experience as a Service, content is not delivered via APIs. Instead brXM delivers HTML fragments. This model is most useful if you're looking for a fast way to integrate with an existing eCommerce system.
Native
Native delivery, or "owning the glass", means brXM would fully power your site or app. This is best for you if you are replatforming an existing CMS or working with a headless commerce system that needs a frontend.
Keep Your Existing Architecture
Stay lean and only deploy the pieces you need. Rather than trying to be a solution for everything, brXM is designed to be the web content management piece that will fit into your existing puzzle.
An open, microservices-based platform makes it simple to integrate with leading enterprise tools like Digital Asset Management (DAM), Marketing Automation, Customer Relationship Management (CRM) and Commerce systems.
brXM offers a Java-based microservices architecture. Every component is extensible and every feature can be exposed to other systems. Its open source nature guarantees stability and gives you the power to tweak the code to your business.
Cloud Infrastructure to Drive Performance
brXM delivers outstanding performance, reliability and security. The platform makes global rollouts in a matter of a few clicks and leverages CDNs to further accelerate your digital delivery. Its hyper-efficient architecture means you will spend less on hosting even the most trafficked websites.
Learn More About Our Architecture
Schedule a Live Demo to See our Platform in Action
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Discuss basic requirements
A member of our sales team will reach out to you by phone to discuss your basic requirements.
Call with product specialist
Next, we'll arrange a call between you and one of our digital experience specialists to dig into your needs and give you a personalized overview of our software.
In-depth technical demo
Then, we'll set up an in-depth technical demo to showcase how our full solution will benefit your business.