Targeting Based on Email Engagement
This Use Case allows you to create Ad Audiences based on email engagement to avoid targeting customers who have already engaged via email. It will help you to target only those who are less likely to open emails and engage with them more with paid optimization. In result, you will spend your budget more effectively and increase your revenue!
Spending the marketing budget wisely is one of the most crucial aspects of every campaign. Despite of this, businesses still tend to over-advertise to customers who are already actively engaged through other channels (such as email). With this use case, you won't lose money that could be spent on acquiring new customers, and target your ads based on customers' current email engagement.