Delivering an enterprise-grade digital experience doesn’t mean you have to settle for using legacy enterprise technology. brX is the only solution that combines a modern, API-first ‘headless’ experience solution with AI-driven personalization and optimization technology. It is microservices-based, Cloud-native and specifically tuned to drive revenue growth within B2B and B2C commerce.
Say goodbye to the headaches of legacy software and embrace a flexible future.
Infused with Artificial Intelligence
Bloomreach powers over $200bn in digital commerce. brX is backed by over a decade of AL/ML investment focused on digital commerce. Our models, algorithms, category-specific taxonomies, synonym libraries and semantic AI and machine-learning outperform the market and drive meaningful revenue growth for clients. Leverage the learnings from many trillions of searches and billions of transactions with an API-first set of solutions meant to help you reach and exceed your business goals.
Deliver accurate search results instantly. Bloomreach Search uses natural language processing, advanced attribute extraction, and past visitor behavior to surface the most relevant products for your visitors and leverages AI to continuously improve the accuracy.
1:1 and Segment-based Personalization
Personalize how you rank products for each visitor. Bloomreach Search can understand user preferences on a one-to-one basis and reorders products based on user preferences.
Customize the Bloomreach algorithm to align with your business goals. Feed in additional data, like profit margin, offline sales and returns data, to create an algorithm unique to your site and closer to your business strategy.
Fine-tune Your Merchandising
Intuitive Merchandising Tools
Bloomreach's AI-powered technology works in tandem with merchandisers to help them be more data-driven and impactful. Quickly learn which products are under-performing, personalize how products are displayed by segment, and boost, bury or lock-in-place products to tell a visual story.
Adapt the Bloomreach algorithm to what's important to your business and to match your business goals. The software can ingest data, like offline sales, returns or cost data, in order to create an algorithm unique to your business.
Understand how your customers behave with insights into their journeys and unique preferences. Translate that directly into action to improve your search and browse behavior. Set up and analyze A/B testing to track products, brands, search queries and more.
Create and Control The Whole Experience Across All Channels
Edit and preview content without leaving the page with preview that includes text, visuals and products inserted on the page. Publish updates instantly across every channel.
Omni-channel Experience Management
Reuse and update text, graphics, images, videos, interactive components, visuals and forms across all your channels. Publish on any channel whether it's your single page application, website, app, kiosk or IoT device.
Landing Pages & Microsites
Launch, manage and customize campaign-specific landing pages and microsites at top speed without depending on IT.
Intelligent Product Selection
Customize to Your Unique Goals
Increase the scope of product discoverability with Pathways, create rules and customize the product list to achieve business goals that are unique to you.
Leverage the intelligent index that has proven its value several times to power your personalization.
Relevant Seamless Experience
Use Recommendations & Pathways for landing pages and personalize the results tied to search behavior. Tools for product managers to create custom experiences.
Drive Traffic to Your Site
Optimize for Long Tail
Drive incremental organic search traffic by filling content gaps in existing category pages for mid and long tail queries. Bloomreach SEO indexes the web to understand what customers are looking for and all the ways they are searching for these products.
Better link structure of the site to improve discoverability. Enhance relevance by adding crawlable content that reinforces and enhances the intents of a given page for incremental organic search traffic and revenue.
Keep on Learning
The State of Commerce Experience Study
The State of Commerce Experience study presents actionable steps your business can take to better serve the needs of your market, category and customers today.
Personalization is increasingly important to merchants seeking to engage shoppers, increase conversion and repeat purchases. Discover the state of personalization in eCommerce and eCommerce technology.