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Bloomreach Experience Platform (brX)

Learn how brX can take your business to the next level, with the agility and flexibility you need to compete.

Trusted by top commerce companies

A Modern, API-First Experience Platform

Delivering an enterprise-grade digital experience doesn’t mean you have to settle for using legacy enterprise technology. brX is the only solution that combines a modern, API-first ‘headless’ experience solution with AI-driven personalization and optimization technology. It is microservices-based, Cloud-native and specifically tuned to drive revenue growth within B2B and B2C commerce. 

Say goodbye to the headaches of legacy software and embrace a flexible future.

Infused with Artificial Intelligence

Bloomreach powers over $200bn in digital commerce. brX is backed by over a decade of AL/ML investment focused on digital commerce. Our models, algorithms, category-specific taxonomies, synonym libraries and semantic AI and machine-learning outperform the market and drive meaningful revenue growth for clients. Leverage the learnings from many trillions of searches and billions of transactions with an API-first set of solutions meant to help you reach and exceed your business goals.

Help Visitors Find Products Fast

Semantic Search

Deliver accurate search results instantly. Bloomreach Search uses natural language processing, advanced attribute extraction, and past visitor behavior to surface the most relevant products for your visitors and leverages AI to continuously improve the accuracy.

1:1 and Segment-based Personalization

Personalize how you rank products for each visitor. Bloomreach Search can understand user preferences on a one-to-one basis and reorders products based on user preferences.

Customizable Algorithms

Customize the Bloomreach algorithm to align with your business goals. Feed in additional data, like profit margin, offline sales and returns data, to create an algorithm unique to your site and closer to your business strategy.


Fine-tune Your Merchandising

Intuitive Merchandising Tools

Bloomreach's AI-powered technology works in tandem with merchandisers to help them be more data-driven and impactful. Quickly learn which products are under-performing, personalize how products are displayed by segment, and boost, bury or lock-in-place products to tell a visual story. 

Customizable Algorithms

Adapt the Bloomreach algorithm to what's important to your business and to match your business goals. The software can ingest data, like offline sales, returns or cost data, in order to create an algorithm unique to your business.

Actionable Insights

Understand how your customers behave with insights into their journeys and unique preferences. Translate that directly into action to improve your search and browse behavior. Set up and analyze A/B testing to track products, brands, search queries and more.


Create and Control The Whole Experience Across All Channels

In-context Editing

Edit and preview content without leaving the page with preview that includes text, visuals and products inserted on the page. Publish updates instantly across every channel.

Omni-channel Experience Management

Reuse and update text, graphics, images, videos, interactive components, visuals and forms across all your channels. Publish on any channel whether it's your single page application, website, app, kiosk or IoT device.

Landing Pages & Microsites

Launch, manage and customize campaign-specific landing pages and microsites at top speed without depending on IT.


Intelligent Product Selection

Customize to Your Unique Goals

Increase the scope of product discoverability with Pathways, create rules and customize the product list to achieve business goals that are unique to you.

Intelligent Index

Leverage the intelligent index that has proven its value several times to power your personalization.

Relevant Seamless Experience

Use Recommendations & Pathways for landing pages and personalize the results tied to search behavior. Tools for product managers to create custom experiences.


Drive Traffic to Your Site

Optimize for Long Tail

Drive incremental organic search traffic by filling content gaps in existing category pages for mid and long tail queries. Bloomreach SEO indexes the web to understand what customers are looking for and all the ways they are searching for these products. 

Improve Discoverability

Better link structure of the site to improve discoverability. Enhance relevance by adding crawlable content that reinforces and enhances the intents of a given page for incremental organic search traffic and revenue.

Curious to See How Bloomreach Can Help Your Business?

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