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Peak Holiday 2020

eCommerce Trends, Consumer Behavior & the Factors Driving a Very Different Shopping Season

The latest insights, based on Bloomreach’s customer base of over 500+ global brands and enterprise businesses.

What's Inside?

In this report, discover key insights into the peak shopping period of North America and the UK+EU:

  • Top product categories and top items searched for this holiday season
  • Year-over-year growth comparisons for Cyber Weekend and Holiday 2020
  • Shopper behavior, including devices used and the most popular shopping times
  • Key channels for shopper acquisition and traffic
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Highlights from the 2020 Report

The Impact of Covid

Mask, lysol, and disinfecting wipes appear as top search terms for the 2020 holiday season.

Category of the Season

Apparel (and specifically, pajamas!) is the top category for traffic and spend in 2020.

Desktop Traffic

Desktop traffic in North America surges 77% over last year, while the UK+EU sees a modest 18%.


The Peak Holiday 2020 Report

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