What's Inside?
In this report, discover key insights into the peak shopping period of North America and the UK+EU:
- Top product categories and top items searched for this holiday season
- Year-over-year growth comparisons for Cyber Weekend and Holiday 2020
- Shopper behavior, including devices used and the most popular shopping times
- Key channels for shopper acquisition and traffic
Highlights from the 2020 Report
The Impact of Covid
Mask, lysol, and disinfecting wipes appear as top search terms for the 2020 holiday season.
Category of the Season
Apparel (and specifically, pajamas!) is the top category for traffic and spend in 2020.
Desktop Traffic
Desktop traffic in North America surges 77% over last year, while the UK+EU sees a modest 18%.
More Holiday News
Whitepaper
The Peak Holiday 2020 Report
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