VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.

VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.

The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies.

VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
 

VML + Bloomreach

As a Bloomreach Platinum Partner and three-time Partner of the Year, VML helps brands connect with their customers across the entirety of the customer journey through real-time engagement, discovery insights, and content built for commerce.

Woolworths case study 

The challenge:

Woolworths aimed to provide customers with super convenience by allowing them to shop from their 4,000 everyday products across categories in under an hour. They required a platform that could make data-driven decisions based on real-time customer behavior and derive key insights, enabling a personalized connected omnichannel experience with a seamless customer journey.

Solution:

Woolworths Metro60 app uses Bloomreach Engagement and Bloomreach Content to personalize customer experiences and manage their storefront. Bloomreach Engagement empowers marketers to utilize customer data, while Bloomreach Content allows for easy product addition to any page.

Results:

Bloomreach Engagement processed 25 million customer events in its first three months, leading to 200,000 personalized customer SMS, push, or email communications. This helped Woolworths achieve positive results and value for their consumers.

”Working with VML to support our integration with Bloomreach enabled us to efficiently launch with speed, unlocking our team to build out the personalized experiences we know will differentiate us to customers and drive results — not only on the app, but across email, SMS, and push.” - Jamie Gagliardi, Head of Marketing and Growth, Metro60

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. #WeAreVML