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Nov 19, 2020

Bloomreach Adds New Features to the “Recommendations” Module of the Bloomreach Experience Platform (brX)

Mountain View, CA and Amsterdam -- Bloomreach, the leader in commerce experience™, today announced new feature enhancements to the ‘Recommendations’ module of the Bloomreach Experience Platform (brX) . 

“Great recommendations provide unified experiences that are relevant, personalized and memorable,” said Arje Cahn, Chief Product Officer, Bloomreach. “The key to that is deep understanding of product and customer data. That’s what makes Bloomreach different, as recommendations take advantage of our over ten years of investments in AI to drive product search and commerce optimization.”

The newest features in the brX ‘Recommendations’ module enable businesses to:  

  • Recommend products where demand is rising the fastest, as well as those that are already popular and trending on the site. 

  • Personalize and understand customer shopping intent by using search and customer browse behavior in real-time, enabling businesses to quickly optimize and product placements automatically re-ranked to improve conversions and revenue.  

  • Merchandise recommendations results to improve the commerce experience while also boosting sales and margins .

To learn more about how the Bloomreach ‘Recommendations’ module and the Bloomreach Experience Platform (brX) can help your business, contact us today.  

About Bloomreach

Bloomreach is the leader in commerce experience™. Its flagship product, brX, is the only digital experience platform built specifically for brands, retailers and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized experience. brX combines content management capabilities with market-leading, commerce-specific, AI-driven search, merchandising and personalization in one flexible, API-first next generation platform.  Bloomreach serves over 500 global brands including Albertsons, Staples, Bosch, Puma, FC Bayern Munchen and Marks & Spencer. Bloomreach has a global ecosystem of certified partners and market-leading commerce platforms, including Accenture Interactive, BORN, commercetools, EPAM, IBM iX, Salesforce, SAP, valtech, and Wunderman Thompson Commerce.  For more information, visit Bloomreach.com, follow us on Twitter @Bloomreach_tm, or on LinkedIn at http://www.linkedin.com/company/bloomreach.  

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