Connect your shoppers’ online and offline journeys, increase order size, and retain customers for a lifetime.
Whether you’re a legacy furniture retailer with a classic brick-and-mortar presence or an online-only D2C brand, the time to cater to your customers’ preferences is now.
How do winning furniture companies do this? By leveraging their customer and product data to create personalized experiences that meet the customer where they are in their shopping journey.
It doesn't matter where your customer starts their journey — via an Instagram ad click, anonymous website visit, or an in-store consultation — leveraging a platform like Bloomreach Engagement is the key to aggregating all your customer behavior and delivering the 1:1, bespoke shopping experiences your home furnishing shoppers crave.
How Bloomreach Empowers
Better understand your customers and where they are in their journey with your brand
Unlock the power of your first-party data through a single marketing view that uses past customer interactions, both online and offline, to create accurate segmentation and personalized in-store experiences.
Increase average order size with real-time recommendations
Every customer is unique. Whether it’s novice shoppers seeking furniture for their first apartment or those looking to remodel forever homes, keep your customers coming back over a lifetime by serving them relevant, personalized recommendations based on their current and previous browsing behavior.
Actionable insights that increase customer lifetime value
No need to become a data analyst overnight. Bloomreach is prebuilt with advanced customer journey analytics that visualize and quickly target the right segments, so you're never leaving money on the table.
Learn How Furniture Retailers Across The World Use Bloomreach
“At DFS, we are synonymous with sofa shopping, but we also cater to bedroom, dining, and other home categories. It’s therefore essential that we accurately personalize our communications so we only talk to our customers about the specific furniture they’re shopping for. Furthermore, we know that a visit to a DFS showroom is an essential part of the consideration journey. Bloomreach Engagement, coupled with third-party data enrichment and visualization tools, has enabled us to do all of this in a scalable and easily manageable way.”
“From the beginning, Bloomreach Engagement helped us better streamline our processes and keep unnecessary labor to a minimum. It also allowed our marketing and merchandising departments to work free of any bottlenecks that may have disrupted campaigns in the past.”
“Bloomreach offers great technology and a team of experienced experts who advise us every day. We cooperate closely with the team and feel they do their best to help us use the platform to its maximum potential.”
"We were ready to go live with Conversions API in one hour. As always, the Bloomreach team made sure we understood the future impact on our data and reporting. We’re looking forward to finding new use cases and increasing the ROI of our Facebook Ad budget."
Trusted by leading home furnishing companies for their personalization needs
Watch Now: How Personalization Boosts Loyalty in High Consideration Industries
Additional Resources for Furniture Brands
Create personalized experiences that are so seamless, they feel like magic.