Customer-centricity is essential
B2B Manufacturing companies need to become customer-centric in order to increase business efficiency, which means:
Consolidation across all IT stacks to reduce redundancy and increase agility.
Streamlining communications to customers across all channels and portals
Improving the end-user experience by boosting search performance, and scaling up performance of marketing teams for fast execution of new designs, communications channels, and campaigns.
Tracking and acting on how digital activities directly impact the bottom line
BloomReach DXP has been designed to support lean business practices, technology interoperability, and data-driven digital experience design, making it a sound choice for B2B Manufacturing companies.
Personalized site search powered by algorithmic intelligence.
Advanced ranking algorithms optimize site search results for 1:1 personalization, combining each customer’s search behavior and browsing patterns with natural language processing.
Consolidated user data.
Measure and track digital visitor behavior in real time, across all channels with BloomReach Experience. View customer interactions in real-time as well as observing trends over time. Analyze performance of content against KPIs and improve overall content effectiveness.
Performance-based analytics and conversion-focused insights.
BloomReach Insights tells you how to improve your site search, navigation, and product grids to get more customers to convert.
The Rise of the B2B Customer Experience Imperative
For B2B companies willing to embrace digital, there is an incredible amount of opportunity to leap ahead of their competition. Tips and advice from industry experts on how to get ahead through customer experience.
Gartner Magic Quadrant for Digital Experience Platforms 2018
BloomReach has been named a Visionary among Digital Experience Platform (DXP) vendors in the 2018 Gartner Magic Quadrant for DXP.
API-led Commerce Drives Next-Gen Digital Experiences
In this whitepaper we explore how the combination of BloomReach DX and the commercetools platform support brands and retailers in delivering inspiring digital experiences to their customers and allows for a seamless API integration of content and commerce elements.
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