As one of the company’s top five customer acquisition channels, natural search is among the larger marketing programs at Williams-Sonoma.
Williams-Sonoma recognized that BloomReach’s platform would create new opportunities for its businesses. The retailer saw BloomReach Organic as a valuable complement to its existing natural search programs.
See how Williams-Sonoma used BloomReach Organic to:
Expose more content to more consumers
Boost traffic to drive new revenue