Customer case


Williams-Sonoma, Inc. is the premier specialty retailer of home furnishings and gourmet cookware in the United States offering high-quality, stylish products for every room in the house.

"BloomReach helps consumers discover the products they want to buy"

Pat Connolly, CMO at Williams Sonoma

As one of the company’s top five customer acquisition channels, natural search is among the larger marketing programs at Williams-Sonoma.

Williams-Sonoma recognized that BloomReach’s platform would create new opportunities for its businesses. The retailer saw BloomReach Organic as a valuable complement to its existing natural search programs.

See how Williams-Sonoma used BloomReach Organic to:

  • Expose more content to more consumers

  • Boost traffic to drive new revenue



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