Customer case

Weleda

As a leader in natural cosmetics, pharmaceuticals and dietary supplements, Weleda has a multinational presence in 50 countries and on five continents.

"We really have a close, direct, personal contact to BloomReach which helps to better understand our needs"

Daniel Kugler, Marketing Manager at Weleda

Challenge

Weleda was looking transform its website into a multi-channel digital environment that delivered regionalized, targeted and personalized content to customers around the world, with seamless e-commerce integration.

Solution 

The company chose BloomReach Experience as the solution that allows for multi-channel content re-use, targeting, and personalization, supporting global and regionalized deployments and integrating seamlessly with their chosen eCommerce system. The platform allows local websites to have a regionalized 'look and feel' while the brand, tone, messaging remain under global control.