Customer case

PacSun

PacSun has been celebrating the creativity and diversity of California for more than 30 years. With around 600 stores across the United States and an impressive roster of coveted lifestyle brands and exclusive collections, PacSun offers a unique retail experience with elevated product for young men and women.

Challenge

PacSun was looking to take customers directly to the products, and the pages of products, they want to see. This was proving difficult and laborious due to PacSun's huge catalog and category assortment. 

 

Solution

With BloomReach Personalization, PacSun was able to make this task for the team more efficent. BloomReach Insights allows the PacSun team to easily take a high level look at the categories that are most popular. Using this information, PacSun could build on their Trend Pages, tracking the behaviour of customers and site visitors to see which products they are engaging with.