PacSun was looking to take customers directly to the products, and the pages of products, they want to see. This was proving difficult and laborious due to PacSun's huge catalog and category assortment.
With BloomReach Personalization, PacSun was able to make this task for the team more efficent. BloomReach Insights allows the PacSun team to easily take a high level look at the categories that are most popular. Using this information, PacSun could build on their Trend Pages, tracking the behaviour of customers and site visitors to see which products they are engaging with.