A huge increase in brand new customers
The high customer demand has been driven by customers seeking out crafting for the first time and to provide activities to fill time. They have modified their approach to marketing, switching off all paid media whilst at the same time increasing content that has driven direct and organic traffic.
As a result of this new engagement strategy the company has seen an increase in new customers.
Redesigning distribution center to keep serving customers safely
Hobbycraft’s distribution center has been completely redesigned first and foremost to ensure its colleagues can operate in safe conditions and then to cater for increased demand in an online order.
They have reengineered the entire distribution operation to make sure that colleagues are able to work in a safe and secure environment, observing social distancing, doubling the number of packing benches and modifying delivery propositions to support colleague and customer experiences.
Giving back to community and supporting the NHS
Hobbycraft are hosting a daily kids craft club for crafting challenges, project inspiration, tips and tutorials to keep both parents and children entertained and busy.
Hobbycraft have supported an increase in customers asking for crafting material donations to make essentials for NHS workers.