Halfords, already the UK’s no.1 choice for many product categories, is an ambitious company striving to serve its customers even better. Halfords’ goal is to become not only the leading retailer, but also the leading specialist in biking and motoring.
Halfords partnered with BloomReach to optimise its site search, merchandising and customer insights. With this combination, Halfords aimed to transform into a digitally-led business, which would improve both business success and encourage an effective data-driven company culture.
Check out the case study to see how Halfords used BloomReach Search and Merchandising (brSM) to:
Increase RPV by 5% across all devices
Make 100 informed business decisions a week with BloomReach data
Maximize search opportunity with AI-driven tools