Customer case


Greetz is the leading provider of personalized cards and presents in the Benelux region. 

“Receiving a present is an experience. But giving one should be an experience too.”

Jan van der Veen, Chief Technology Officer at Greetz


The company chose BloomReach Experience to support their drive for agile innovation: rolling out new releases quickly, to continuously refine the personalization and ordering process. 



Greetz chose BloomReach Experience because it provides the best of both worlds: the development freedom of a headless CMS with the business agility of a marketing solution. Using BloomReach Experience, Greetz can roll out an optimized experience every two weeks; they can also control who is responsible for overseeing various steps in the customer journey, across all channels. With full eCommerce and PIM interoperability, Greetz creates a fully optimized, personalized, agile digital commerce experience.